We all know for a fact that the largest browsers such as Chrome and Safari are making tons of money selling our browsing experience. Intrusive ads, overly-targeted search results, and the lack of transparency when it comes to our privacy and security.

Many internet users see that our time and attention are taken away from us without our permission, and the browser giants are the ones profiting from it. According to the BAT Whitepaper, It was evidenced that 50% of the typical mobile data consumption for the average user is consumed by trackers and ads, costing them up to $23 each month. Ads also reduce the phone battery life by up to 21%, with each ad taking up to 5 seconds to load. Large media sites use tons of trackers and are infested with malware, and they are growing in presence.

The question is: how do we take back control over this?

Welcome to the world of the Basic Attention Token (BAT), a blockchain-based system that seeks to efficiently distribute advertising money between advertisers, publishers, and readers of online marketing content and ads. Yes, so the idea behind this new system is that you should be getting paid for being shown ads, and clicking on them.

For users: enhanced privacy + getting rewarded

Using a specialized browser, Brave, which is built on the Ethereum blockchain, users are protected from trackers, ads, and malware, as it assures users that no personal information is collected when they are browsing or viewing ads. The developers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private.

And guess what, every ad that you click on Brave rewards you with a small amount of BAT, their own platform token, which can be traded on  major exchanges, such as Bit.com.

Using the Brave browser, users can either choose to not see any ads, with zero risks of exposure to malware, or opt in to receive a few ads that relate to their interests, with a significantly lower risk of malware.

For publishers: real-time payments based on impressions

When users are shown an ad on the Brave browser, every ad gets an Attention Value based on:

• The number of pixels from the ad banner that is shown on the screen
• The duration in proportion to the amount of relevant content before the user clicks on the ad

The payment to the ad publisher increases when the user actually clicks on the ad, or if the user scrolls away, the publisher would be paid according to the Attention Value.

So how does this help?

Ad publishers can now have their impressions and user-actions automatically tracked and get paid fairly according to these values. The anonymously collected data is also used to help with more accurate audience targeting, with zero infringements on the data privacy of the users. What’s more, publishers also get to increase their revenue by cutting out any middlemen between themselves and the advertisers.

For advertisers: better targeting and pay only for what you get

Brave promises more accurate audience targeting for its advertisers because of its intuitive, in-built tracking based on pixels displayed and duration. How it gives advertisers a better run for their money is because they only pay the publishers when impressions are recorded. In other words, if no one sees the ad, the advertisers don’t have to pay.

So, who uses BAT to do what?

Advertisers pay BATs to publishers to place their ads. Publishers receive BATs as ad revenue. Users also receive a small amount of BATs as a reward for viewing ads.

BAT can be used for premium services or content within the Brave platform. Users can also donate BAT to publishers to support them. At the date of writing, the team behind BAT, led by Brandon Eich (creator of Javascript, the co-founder of Mozilla and the Firefox browser), has not revealed the details of these premium services and content.

The exchange rate for BAT is set at 6,400 BAT per ETH, meaning that as the price of Ethereum climbs or falls, the price of BAT will be adjusted proportionally as well. The current price of BAT is fluctuating around $0.32, with a market cap of $479,124,348 on 17 September 2022.

How to buy BAT?

You can either start earning BAT through the Brave browser, or start trading on Bit.com. Download our app today and Turn On The Future.