In Episode Three, we discover all things sentiment data and reliable metrics as Joshua Frank, CEO, and Co-Founder of The Tie, shares more about the tools his team is developing to help the industry with real-time solutions and effective data-driven decisions. Joshua’s career journey of setting up The Tie began with quitting his job in traditional finance in 2018. With $100,000, a Co-Founder, and no salary for two years at his disposal so began the process of setting up a provider of information services for digital assets. He also gives us his take on Elon Musk’s $44B Twitter takeover (though this takeover seems to be more complicated as the days go by) as well as how TikTok’s impact on the industry has shed new light on influencer marketing.